Sugar Candy is an Australian born brand with a bold mission — to reinvent the everyday bra for fuller busted women who are tired of uncomfortable underwires. Born as a sister brand to the popular Cake Maternity label, Sugar Candy has spent over 15 years perfecting its patented UpLift Tech, using innovative U-Sling technology to deliver the support and shape of an underwire bra, completely wire-free. Specialising in F cup and above, every Sugar Candy bra is seamlessly knitted using ultra soft, highly durable fabric with six rows of hooks and eyes to adapt as your body changes. From humble beginnings in a Sydney garage, Sugar Candy has grown into a globally recognised brand loved by women across the world who finally have the support they deserve. Shop our Sugar Candy collection at Brief Affairs.