Panache is a British lingerie brand with over 40 years of expertise in designing beautiful, supportive bras for fuller busted women. Founded in Sheffield in 1982, Panache pioneered the D+ lingerie market at a time when choice for fuller busted women was extremely limited. Today the brand is sold in over 53 countries and remains a family owned business, built on an unwavering commitment to fit, comfort and style. Specialising in cup sizes D to K, every Panache piece combines technical precision with feminine design — so fuller busted women never have to compromise on looking and feeling their best. Shop our Panache collection at Brief Affairs.