Spanx is one of the most remarkable entrepreneurial success stories of the 21st century. Founded in 2000 by Sara Blakely with just $5,000 in savings, the brand was born from a simple idea — cutting the feet off control-top pantyhose to create a smooth, comfortable look under white pants. From that moment of genius, Blakely built a billion dollar global brand without any fashion experience, advertising budget or outside investment. A breakthrough came when Oprah Winfrey named Spanx one of her favourite things, sending sales skyrocketing overnight. Today Spanx is sold in over 50 countries and has expanded from its iconic shapewear roots into bras, underwear, leggings, activewear and loungewear. At Brief Affairs we stock a selected range of Spanx — the brand that revolutionised the way women dress.